I'm an entrepreneur with an appreciation for crisp abstractions, fluid products, and performant teams.
I got my start designing and developing animations and games. Eventually, I moved to websites and apps. That's mostly what I work on these days.
Below are some of my more impactful projects.
A few select projects
Framelink
2025
Made an MCP server that sends Figma data to coding agents. It worked way better than I expected and went viral.
Conversion rate optimization for eCommerce made simple. Research-backed site audits at an affordable price.
Txt Muse
2023
AI-powered writing software for people who don't hate writing. Uses AI to help you write 10x better, not 10x faster.
Wikiprint
2023
Turns out Wikipedia articles are ugly as heck when you print them out. Wikiprint was a quick project to make them look better.
Simple Certs
2022
Software for managing compliance paperwork. Yes, really! BranchLabs worked with many companies in the natural supplement space. After building the same compliance solution a few times, I developed an off-the-shelf product to meet the industry's need.
Indelible
2022
I've journaled for quite a long time. After years of committing my thoughts to an encrypted TXT file, I started building a product to aid my reflection and help others get started.
BranchLabs
2013
My eCommerce consulting company. First started as an individual consultant, and from there grew the team to a dozen people. Today my team and I work with clients from every industry, helping them design and develop eCommerce sites that bring their brands to life.
I built a web app that makes it easy to create and publish video memes. Caption Generator has gotten a few unthinking
people
in
trouble
(tsk tsk), but mostly it just hums along, bringing smiles to hundreds of thousands of people around the world each month.